
Now the Head of Insight, Matthew has worked in the team since 2007, when he began editing the department's special report series which focused on youth marketing and marketing in China. He has also worked on a range of bespoke marcoms reports and presentations for a diverse range of clients over the past years, including adidas, BBC, SAB Miller, Orange, UEFA and UPC. With a passion for sport and sponsorship, he oversees our expanding sports marketing/sponsorship intelligence and analysis services and is particularly fascinated in the role social media is playing in connecting sports fans to brands. Prior to joining Insight he was editor of the ammo marketing news and opportunities website.