The enduring benefits of steering media from the centre
What are the advantages of steering media from the centre? Ebiquity’s latest viewpoint detail the four principal advantages of running a centralised media function.
What are the advantages of steering media from the centre? Ebiquity’s latest viewpoint detail the four principal advantages of running a centralised media function.
When I’m not managing and brokering partnerships for Ebiquity, I mentor a couple of start-ups. Having learned so much from
And … relax. The dust has settled on DMEXCO 2019, and Europe’s ad tech and martech community can get on
Snapchat’s parent company Snap is having its comeback moment, their most recent earnings report says the majority of their users
Today, Facebook’s advertising practices have been given a seal of approval by the Joint Industry Committee for Web Standards (JICWEBS),
Today, Ebiquity announces the appointment of Jide Sobo into the newly created role of Director, Strategy & Innovation. Jide brings
The word on the street is that the days of the chief marketing officer (CMO) are numbered. Tenure of CMOs
China – where the consumer is the boss and brands are at a loss. Ecommerce platforms, low fulfillment costs, and VC funded startups put consumers in control. The concept of brands in the US started as an antidote to snake-oil salesmen. Bran…
Christian Polman, Global Chief Strategy Officer, comments on
The fierce competition Public service broadcasters (PSB) are facing from subscription streaming services, such as Netflix and Amazon, has resulted
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