In-housing was a hot topic before the coronavirus crisis, but some analysts are asking if brands will ease back on in-housing because of Covid-19.
There is a crisis in advertising – a crisis of creative effectiveness which stems from the financial pressures exerted on brands for the past 15 years.
Debbie Morrison, Ebiquity’s managing director for global partnerships and events, offers her take on what marketers and business leaders should be thinking about.
Facebook’s Mark Zuckerberg’s position is causing some brands to pause and rethink their advertising spends on the platform.
As remarked during the ’08 economic downturn, “don’t waste a crisis” was an opportunity to make improvements in the United States’ financial infrastructure.