Press
Big brands go direct to the consumer in a crisis
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes.
June 30, 2020
Press
Will brands reduce in-housing because of the virus crisis?
In-housing was a hot topic before the coronavirus crisis, but some analysts are asking if brands will ease back on in-housing because of Covid-19.
June 30, 2020
Press
Why this Facebook boycott is different
Major brands have been joining the boycott every day, putting pressure on Facebook to root out hate speech and misinformation by average users and world leaders alike.
June 26, 2020
Blog
Opinion: Why creative advertising is also effective advertising
There is a crisis in advertising – a crisis of creative effectiveness which stems from the financial pressures exerted on brands for the past 15 years.
June 23, 2020
Blog
Opinion: It’s time for innovation: setting up for recovery and growth
Debbie Morrison, Ebiquity’s managing director for global partnerships and events, offers her take on what marketers and business leaders should be thinking about.
June 23, 2020
Press
Read this before you restart your ad spend
A high degree of flexibility is needed when thinking about communicating with consumers who are now ready to shop after months of sheltering at home
June 18, 2020
Press
Measuring creative effectiveness
The impact of creativity is measurable, our latest viewpoint states, but it requires techniques that allow for the fine tuning of assets and campaigns.
June 17, 2020
Press
Facebook’s refusal to crack down on Trump posts could move ad budgets elsewhere
Facebook’s Mark Zuckerberg’s position is causing some brands to pause and rethink their advertising spends on the platform.
June 15, 2020
Blog
Will the new agile way of working last?
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership.
June 12, 2020
Blog
Out Of A Crisis, A Solution: End The Myriad Of Vanity Metrics
As remarked during the ’08 economic downturn, “don’t waste a crisis” was an opportunity to make improvements in the United States’ financial infrastructure.
June 11, 2020
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