Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.
Findings from a new study commissioned by Ebiquity which aims to spotlight privacy shortcomings in the ad tech ecosystem.
Inflation across media markets
Ebiquity is proud to be a member of Conscious Advertising Network and to support this initiative on climate misinformation
Improving the effectiveness of advertising.
Ian Whittaker, media industry analyst, set out what he believes will be the priorities and challenges for brands, media, and advertising in the coming months.
A research report on the anatomical structures and priorities of the client-side media department
How brands can prepare for the deprecation of third-party cookie
Jide Sobo, Director, Strategy and Innovation Ebiquity, contributed to The WARC guide to The Future of Identity.