
Out of home boosts other media channels
Inés Miranda – Director at Ebiquity Iberia – presents new research data that show how out of home (OOH) media can provide a significant, incremental boost to other media channels.
Inés Miranda – Director at Ebiquity Iberia – presents new research data that show how out of home (OOH) media can provide a significant, incremental boost to other media channels.
Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.
Ebiquity announces the appointment of Michelle Morgado as the new Managing Director for the UK and Ireland
Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).
Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).
Eight-point action plan designed to make marketing effectiveness a key driver of better business performance
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
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