The cases for and against The Trade Desk buying Criteo
As the cases for and against a potential blockbuster deal between The Trade Desk and Criterio unfolds, our Ruben Schreurs shares insights with Digiday.
As the cases for and against a potential blockbuster deal between The Trade Desk and Criterio unfolds, our Ruben Schreurs shares insights with Digiday.
As we look ahead to 2023, there are three trends in digital that I believe will dominate advertising investment by the world’s biggest brands in the coming year.
Ebiquity and Scope3 latest report search mentioned in London Review of Books article by Donald MacKenzie.
The Incorporated Society of British Advertisers (ISBA) and Ebiquity have partnered to assess the intentions of 59 UK brand advertisers.
Ruben Schreurs discussed with Digiday first-party strategies and observed how the scale of the challenge facing any given marketing team can depend on what business vertical their brand is operating in.
Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest…
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
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