Meet the team
Ruben Schreurs,
Group CEO
Ask Ruben about the global media landscape, Marketing Effectiveness, and agency transformation.
Michelle Morgado,
MD UK & Ireland
Speak to Michelle about all things TV advertising, the UK media landscape, and integrated remuneration models.
Nick Pugh, Chief Marketing Effectiveness Officer
Talk to Nick about Marketing Effectiveness: MMM, media metrics that matter, and uplift measurement.
Federica Bowman,
CEO, FirmDecisions
Speak to Federica about agency contract compliance, and agency commercial models.
David Muldoon, Global MD Marketing Transformation
Ask David about internal and external operating models and finding strategic agency partners.
Peter Hanford,
Chief Revenue Officer
Talk to Peter about AI-driven change in media, Integrated Marketing Effectiveness and outcomes-based remuneration.
Izabela Kvam,
Managing Director Europe, FirmDecisions
Speak to Izzy about contract compliance across media, creative, and influencer activity, including trading mechanisms and compensation.
Ebiquity Events
Private Client Workshop
Integrated Marketing Effectiveness (IME)
Many organisations struggle to demonstrate marketing’s business impact, with fragmentation across channels, markets, teams, and partners obscuring what drives growth.
In this private workshop for your team, our senior leadership will complete a structured IME Diagnostic to assess your effectiveness maturity across six key dimensions, from strategy and investment to governance.
You’ll gain a clear, evidence-based view of your current position, benchmarked against high-performing peers, with an indication of the value at stake.
Organisations at similar maturity levels typically identify 10–30% improvement potential in marketing ROI.
Ruben Schreurs,
Group CEO
David Muldoon, Global MD Marketing Transformation
Nick Pugh,
Chief Marketing Effectiveness Officer
Peter Hanford,
Chief Revenue Officer
We have a private space to host you and your team for the workshop.
Get in touch to begin organising your session.
Private Client Workshop
Making Outcomes-Based Remuneration a Reality
The dominant commercial models in advertising reward inputs: hours worked, people deployed, scope delivered. They create little structural link between what a partner earns and what a brand achieves. Across tens of billions of dollars in annual fees, partner compensation is largely disconnected from partner contribution. Yet our research shows 41% of marketeers want to shift to a renumeration model that is centred around business outcomes.
In this private workshop for your team, our senior leadership will share “Skin In The Game”, our 13-point core principles to Outcomes-Based Remuneration, and the Metrics the Matter regression analysis framework that allows you to build an effective outcomes-based remuneration model.
Peter Hanford, Chief Revenue Officer
David Muldoon, Global MD Marketing Transformation
Nick Pugh,
Chief Marketing Effectiveness Officer
Michelle Morgado, Managing Director UK&I
We have a private space to host you and your team for the workshop.
Get in touch to begin organising your session.
Research Launch
The Paid Media Effectiveness Handbook
Co-created with the WFA, Ebiquity is launching a defining resource for the industry, enabling practitioners to make better media measurement decisions, work from an ideal measurement hierarchy to better define their effectiveness, and progress along a path of greater measurement capability.
Join Ruben Schreurs, Stephan Loerke and guest brand speakers for the public launch and ensure first access to the handbook.
Group CEO
Further brand guest panellists to be announced soon
Stephan Loerke,
CEO
Location: TBC
Time: TBC
Save your seat and receive full details as soon as they are confirmed.
Research Discussion
Total TV: From Evolution to Effectiveness
Hosted by Netflix
Linear TV has long been the powerhouse of media campaign performance, driving 54% of media-driven profit contribution. But as audiences migrate, and advertiser budgets follow, how does the effectiveness of ‘Total TV’ stack up?
This live session will provide insight into new research conducted by Ebiquity and ISBA, drawing on econometric data demonstrating that combined TV continues to be the dominant channel for scale and return.
Michelle Morgado,
MD UK & Ireland
Director of Advertising TV
Bobi Carley,
Director of Industry Relations
Location: Netflix, Rooftop Clubhouse, JW Marriott
Time: Tuesday 23rd, 1:00-2:00pm
Due to limited seating, spaces are strictly reserved for senior brand-side marketers
Live Insider Session
Share of Model, Share of Market?
Marketers link Share of Voice and Share of Search to Share of Market. As generative AI reshapes how people discover brands, a new metric is emerging: Share of Model.
How strongly your brand appears in AI-generated outputs will increasingly define your Share of Market. If AI becomes the first point of influence, visibility within it is critical.
This session goes beyond Generative Engine Optimisation to explore Generative AI Marketing Effectiveness, and what brands need to do to stay competitive.
Peter Hanford,
Chief Revenue Officer
Further brand guest panellists to be announced soon
Speaker
to be announced
Location: TBC
Time: TBC
Save your seat and receive full details as soon as they are confirmed.
Where to find us
The Ebiquity team will be based at a private terrace just moments from La Croisette, providing a relaxed space for meaningful conversations.
Email us at cannes@ebiquity.com to connect with the team.
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