7 October 2025 · The Royal Institution, London
Ebiquity presents the inaugural edition of ERA26 – a new annual event designed to equip senior marketers with the insights needed to plan effectively for the year ahead.
Bringing together 300 brand leaders, ERA26 delivers an afternoon of executive briefings on the key priorities shaping Effective & Responsible Advertising in 2026.
Event Details
Venue: The Royal Institution, London
Time: 1:00–5:00pm, followed by cocktails until 7:00pm
Attendance: Complimentary, exclusively for senior brand advertisers
Why Attend?
- Gain exclusive insights from industry pioneers on creativity, effectiveness, AI, and the evolving media landscape.
- Hear directly from association leaders, analysts, and industry experts on the trends shaping 2026.
- Network with peers at one of the most iconic venues for thought leadership and discovery.
This is an advertiser-only event, and with very limited seating available, we are asking people to request an invitation before being confirmed.
Agenda
Ruben Schreurs, Group CEO, Ebiquity
Welcome and opening remarks
Ali Hanan, Founder, Creative Equals
On the opportunities in inclusive marketing
Ian Whittaker, Managing Director, Liberty Sky Advisors
On public markets in media and marketing
Seb Joseph, Exclusive Editor of News, Digiday
On editorial priorities in 2026 for a leading trade publication
Harriet Kingaby, Co-chair, Conscious Advertising Network
On Responsible Advertising during headwinds
Sir John Hegarty, Co-founder, The Business of Creativity
On why creative and media must seek integration, not isolation
Dan Larden, Head of Media, ISBA
On the agenda of industry associations and their members
Samantha Lamberti, Managing Director, Nielsen Sports International
On the currency of sports sponsorships and integration with media
Olivier Gauthier, CEO, COMvergence
On developments and competition in the agency landscape
Michelle Morgado, Managing Director UK&I, Ebiquity
On streaming dominance and the expected acceleration in 2026
Matt Groshong, Business Development Director – Digital Marketing, NVIDIA
On what’s ahead in AI for Marketing and AdTech
Orlando Wood, Chief Innovation Officer, System1
On why emotion, fluency, and time compound for creative excellence
Ruben Schreurs, Group CEO, Ebiquity
Closing remarks