Join us for an exploration of the 2026 Global Media Budgets Report, the most comprehensive survey of advertiser priorities across 16 markets, with findings from over 500 respondents. Building on the published report, this webinar will provide deeper clarity on the current challenges and opportunities facing marketers worldwide, helping you prepare for a transformative year ahead.
What to expect:
– Overview of the findings: Ruben Schreurs, CEO at Ebiquity, will analyse the global results and highlight key trends and strategic opportunities.
– Industry perspective: Stephan Loerke, CEO of the WFA, will share how these results shape priorities for 2026 and beyond.
– Real-world application: Ron Amram, Senior Director, Global Media at Mars, will discuss key insights from Mars’ transformation journey and the critical role of creative-media integration in the next 18-24 months.
