“Advertisers have to leverage data and technology to create reportability, and thereby power principle-driven growth.”

What it covers:

We analysed over $1 billion in global programmatic ad spend against an array of valuable responsibility parameters, including:

  • Diversity & Inclusion: spend allocation on diverse suppliers
  • Disinformation: funding of news properties deemed at high risk of spreading disinformation
  • Privacy & data protection: exposure to the risk of 3rd party marketing cookies loaded before consent
  • Made for Advertising: funding of properties that leverage on aggressive monetisation strategies