Covid-19 – good ad measurement has never mattered more
With resources unknown, data collected must hit the mark instantly. To that end, three dimensions of data are critical to success: speed, quality and impact.
The evolving role of procurement in agency remuneration
In our latest paper, we look at how remuneration models are evolving, and what procurement leads should consider moving forward.
In this crisis, will we spot and seize the opportunity to change?
While it is clear that we won’t revert to how we were before the global pandemic, a new, new normal will emerge in the world of marketing, says Ebiquity’s Christian Polman.
Coronavirus keyword blacklisting: the wrong move with unintended consequences?
With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment decisions a brand manager can make.
Appointment of new CEO
Ebiquity is pleased to announce the appointment of Nick Waters as its Group Chief Executive Officer.
Supporting a more nuanced approach to Covid-19 blacklists
We are advising brands for whom it makes sense to advertise to take a more nuanced approach to the use of keyword blacklists and to their media choices.