Blog

With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment decisions a brand manager can make.

Ebiquity is pleased to announce the appointment of Nick Waters as its Group Chief Executive Officer.

We are advising brands for whom it makes sense to advertise to take a more nuanced approach to the use of keyword blacklists and to their media choices.

At the end of March, we surveyed marketing leaders from 44 brands who between them invest more than $15bn in media spend and generate ~$200bn in global sales.

Coronavirus and its impact is now ubiquitous. Forecasts for industrial output and commercial productivity, including in advertising, are getting gloomier by the day.

We have published an initial analysis of the potential impact of the coronavirus on marketing and media which you may find helpful.