Trust and Transparency in Media and Marketing
Stephen Broderick, Global CEO at FirmDecisions, shares his perspective on how the media and marketing ecosystem is shaping global trends in contract compliance auditing and what marketers should do to bring trust and transparency back to th…
The enduring benefits of steering media from the centre
What are the advantages of steering media from the centre? Ebiquity’s latest viewpoint detail the four principal advantages of running a centralised media function.
Down DMEXCO way: Ten things we learned
And … relax. The dust has settled on DMEXCO 2019, and Europe’s ad tech and martech community can get on
Clouds are brewing over the global economy, yet two major retailers are taking on Amazon
Christian Polman, Global Chief Strategy Officer, comments on
Shifting sands in data privacy: how major web browsers are changing consumer journey measurement
The arc of the data universe is long and it bends towards privacy. Continents, nations, states and technologies have taken
Our five beliefs about marketing that guide how we deliver value for brands
Never before has the pace of change in marketing been faster, and as a result, never before has the discipline