
Accenture’s withdrawal from media auditing and management services
Earlier this week, Accenture announced that it will close its Media Auditing business in August 2020. This announcement has understandably attracted wide interest and comment in the media sector. As the leading global media measurement bu…

Opinion: Building relationships, sharing insights and strengthening bonds
It’s now a year since I took my first commercial role in 30 years, moving from ISBA to Ebiquity to

CES 2020: industry analysis
As the Consumer Electronics Show in Las Vegas closes its doors for another year, Ebiquity’s Christian Polman shared his thoughts.

Ebiquity acquires digital media monitoring firm Digital Decisions
Ebiquity plc, a leading independent marketing and media consultancy, today announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service, for an initial consideration of €0.7 million. The acquisition is…

2020 vision: five predictions for marketing in the year ahead to fuel brand building
For many brands, 2020 planning is now in full swing. Getting future strategies and focus areas right requires a clear understanding of where the market is heading and what’s becoming important. Right now, there are five central issues that …

Political ads on social under scrutiny
The role and impact of political advertising distributed on social media platforms has been a hot topic both sides of