Achieving a Complete View of Your Visitors with Cross-Domain Tracking
Cross-domain tracking, simply put, is the process of uniting sessions across multiple domains into a single view. As it has
Dennis Heidman verantwortet als Business Development Lead in der DACH-Region die neue Marketingtechnologie-Beratung Ebiq…
Ebiquity führt in der DACH-Region die Marketingtechnologie-Beratung Ebiquity Tech ein Dennis Heidman neuer Business Development Lead DACH, Ebiquity Tech Hamburg, 09.05.2018 Ebiquity, ein führendes, technologiegestütztes, unabhängiges …
2018 ANA Advertising Financial Management Conference – 5 Key Takeaways
One of the advantages of attending industry events is the chance to stay atop of relevant topics while learning new topics, insights, and buzzwords from speakers and peers. This week, we were able to do just that as sponsors of the ANA Adve…
Google Analytics Data Retention & Privacy (GDPR) Announcement – What You Need to Know
Over the past year, Google Analytics has shared how they are preparing to meet the requirements of the General Data
Improving Media Transparency as New Technologies Are Adopted
Over the last few years, transparency and trust have taken center-stage in c-level meetings, industry events, and boardrooms across the globe. Significant progress has been made by leading brands since the ANA Media Transparency Initiative …
Smartphone Adoption is Slowing, Should Marketers Be Worried
Mobile has dominated the conversation, and the marketing strategy, of advertisers and marketers alike for the past few years. With smartphone user rates posting impressive growth numbers year-over-year, leading brands have given mobile a la…