Five actions advertisers can take to tackle China’s media transparency challenges
As media investment continues to grow, China’s unique media landscape and buying practices present substantial challenges for advertisers when it comes to quantifying media buying performance and ensuring transparency. These were the key to…
Majority of U.S. Companies are Not Prepared for GDPR – Now What?
The General Data Protection Regulation, perhaps best known as GDPR, is one of the most significant marketing topics in the
Christian Zimmer neuer „Managing Director Media DACH“ bei Ebiquity Germany
Hamburg, 04.04.2018 Ebiquity, ein führendes, technologiegestütztes, unabhängiges Media- und Marketingberatungsunternehmen verstärkt sich mit Christian Zimmer als neues Mitglied im Management Board der DACH-Region. Er übernimmt zum 01….
Ebiquity joins Australian Association of National Advertisers (AANA)
Australia, 28th March 2018: Ebiquity Group Plc have announced that they have become members of the Australian Association of National Advertisers (AANA). The Group includes Ebiquity’s specialist contract compliance company, FirmDecisions. T…
Google Analytics 360 + Salesforce: What it Means for Marketers
Google Analytics 360 + Salesforce: What it Means for Marketers One of the most common obstacles faced by marketers is
Video: Catfishing adland: restoring trust and truth in programmatic
Last week Tim Hussain, Managing Principal, Ebiquity|Tech joined a panel at Advertising Week Europe to discuss restoring trust and truth in programmatic. The panel went beyond tackling the ‘elephant in the room’ of existing …