Impact of COVID-19 on advertising investment in 2020: Client survey results
At the end of March, we surveyed marketing leaders from 44 brands who between them invest more than $15bn in media spend and generate ~$200bn in global sales.
Coronavirus: what changing media habits mean for brands
Coronavirus and its impact is now ubiquitous. Forecasts for industrial output and commercial productivity, including in advertising, are getting gloomier by the day.
COVID-19: A message from Ebiquity Group
We have published an initial analysis of the potential impact of the coronavirus on marketing and media which you may find helpful.
Can econometrics prove the value of influencers?
Many brands are investing more of their marketing budgets in paying those with big followings on social media platforms to actively promote their products.
Coronavirus and the media and marketing world
Clients are asking what coronavirus means for them in terms of their media and marketing plans, including what the risks and opportunities may be – short-term and long-term.
Why Media Measurement Must Change
As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it’s becoming clear that measurement needs to change as well.