8 ways to build credibility in marketing effectiveness
Eight-point action plan designed to make marketing effectiveness a key driver of better business performance
Indicators of a Flourishing Media Agency Partnership: What to Look For
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
How Fit-For-Purpose Marketing Effectiveness Drives Business Results
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
Reimaging Agency Selection: Why is now a good time to go to pitch?
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies
Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.