Attention! Ebiquity, Lumen Research and TVision are publishing a new paper

Understanding how to measure the value of attention will help brands buy media more efficiently.

Advertisers are finding it increasingly challenging to capture and sustain consumer attention – a finite resource that brands should reflect must be won and not assumed. The report brings together multiple, relevant data sources to create a new, composite metric that quantifies equivalency of attention to both TV and digital media: aCPM or cost per thousand seconds of attention. The report is a first-of-its-kind attempt to bring meaningful, comparative measures of attention across different media to advertising effectiveness models.



Ebiquity Booklet The Challenge of Attention


Ebiquity and research partners Lumen Research and TVision published a new paper – The Challenge of Attention

You can watch the recording of session below:

What to expect