Guides

Retail media has rapidly become a pivotal channel for advertisers to engage consumers at the moment of purchase. However, its swift expansion has introduced significant complexities that can limit campaign effectiveness. Our latest guide offers clear, actionable strategies to help advertisers navigate these challenges and maximise the return on their retail media investments.

In our latest guide, we’ve partnered with ISBA and their Insights and Effectiveness group to develop a set of frameworks and processes that can be seamlessly integrated into your business, empowering you to create briefs that prioritize effectiveness and measurement.

Ebiquity’s 2024 Media Predictions provides an analysis of the key trends that will shape the world in the year ahead.

In our latest guide report we’ve partnered with the WFA and the IPA to identify the core components of break down marketing effectiveness and in this way prioritise the discipline as a process key suite of tools for of improving business performance.

The goal of Media Contract Guidance for Advertisers: Global Best Practice is to ensure full transparency in return for fair remuneration, protect advertisers’ best interests and to encourage the widespread adoption of best practice.

FirmDecisions ran a number of sessions with the WFA’s Media Forum in China to formulate Media Contract Guidance for Advertisers.