Guides

The media industry will continue to evolve rapidly in 2025, presenting both opportunities and challenges for advertisers. To remain competitive, brands need to embrace innovation, adapt to new measurement standards, and prioritise transparency to build trust and drive growth. Our report, ”Media Investment in 2025: Three Trends to Watch,” explores the key changes shaping the advertising landscape and provides practical insights to help your brand navigate these developments effectively.

The $13 billion merger of Omnicom Group and Interpublic Group (IPG) signals a major shift in the global advertising landscape, creating the largest holding company to date. While this development introduces opportunities, it also raises critical challenges for advertisers. How will this merger affect your media investments, agency relationships, and regional strategies? Our latest report breaks down the implications and offers actionable steps to help your brand thrive in this evolving environment.

Retail media has rapidly become a pivotal channel for advertisers to engage consumers at the moment of purchase. However, its swift expansion has introduced significant complexities that can limit campaign effectiveness. Our latest guide offers clear, actionable strategies to help advertisers navigate these challenges and maximise the return on their retail media investments.

In our latest guide, we’ve partnered with ISBA and their Insights and Effectiveness group to develop a set of frameworks and processes that can be seamlessly integrated into your business, empowering you to create briefs that prioritize effectiveness and measurement.

Ebiquity’s 2024 Media Predictions provides an analysis of the key trends that will shape the world in the year ahead.

In our latest guide report we’ve partnered with the WFA and the IPA to identify the core components of break down marketing effectiveness and in this way prioritise the discipline as a process key suite of tools for of improving business performance.