Guides

FirmDecisions ran a number of sessions with the WFA’s Media Forum in China to formulate Media Contract Guidance for Advertisers.

Ebiquity analysed over $1 billion in global programmatic ad spend against an array of valuable responsibility parameters

The goal of Media Contract Guidance for Advertisers: Global Best Practice is to ensure full transparency in return for fair remuneration, protect advertisers’ best interests and to encourage the widespread adoption of best practice.

Ebiquity believes digital marketing will become more complex in the year ahead. According to the Law of Media: it will never be easier than it is today.

The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it’s vital that advertisers invest in advanced TV with their eyes wide open and by asking the right questions. We are delighted to have been able to share some key tips and tools in this new ISBA guide.

While the conversation about a ‘cookieless’ world has been rumbling on for a while, Ebiquity is pleased to share a new guide on how to survive the Cookie Apocalypse. The paper will offer actionable areas of focus for brands when it comes to the end of cookies, and some wider contextual information on the upcoming changes to the online marketing landscape – highlighting the key challenges brands should expect. The piece focuses on providing tangible advice for brands to help prepare them for a cookie-free marketplace.