The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it’s vital that advertisers invest in advanced TV with their eyes wide open and by asking the right questions. We are delighted to have been able to share some key tips and tools in this new ISBA guide.
While the conversation about a ‘cookieless’ world has been rumbling on for a while, Ebiquity is pleased to share a new guide on how to survive the Cookie Apocalypse. The paper will offer actionable areas of focus for brands when it comes to the end of cookies, and some wider contextual information on the upcoming changes to the online marketing landscape – highlighting the key challenges brands should expect. The piece focuses on providing tangible advice for brands to help prepare them for a cookie-free marketplace.
It’s impossible for marketers to know whether the links in the programmatic supply chain that serve their brand are adding value unless they understand the structure, purpose, and design of that chain.
This guide provides advertisers – and their agency partners – with guidelines on how to make the most of this new world. The guide is discipline agnostic and can be applied to any form of agency pitch. We have used our own experience of virtual pitching over the last few months and have also sought out external perspectives to encapsulate learnings from the advertiser community and across the media and marketing industry.