Press
Measuring creative effectiveness
The impact of creativity is measurable, our latest viewpoint states, but it requires techniques that allow for the fine tuning of assets and campaigns.
June 17, 2020
Press
Facebook’s refusal to crack down on Trump posts could move ad budgets elsewhere
Facebook’s Mark Zuckerberg’s position is causing some brands to pause and rethink their advertising spends on the platform.
June 15, 2020
Press
What changes (and accelerates) in ad tech during a recession
The recession has accelerated a lot of what was already bound to happen and The Trade Desk restricting publishers from selling the same impression via the same ad tech vendor.
May 28, 2020
Press
How should agencies respond to ‘bullying’ clients over payment terms?
Christian Polman shares his thoughts on the current situation agencies are encountering.
May 27, 2020
Press
McDonald’s moves China media planning from OMD to Publicis Groupe
McDonald’s China has appointed Publicis Groupe as its media planning partner in Mainland China.
May 26, 2020
Press
The radio value proposition // The future of media trading
The final listening figures for radio before lockdown cements its reputation as a strong medium.
May 26, 2020