Facebook’s Mark Zuckerberg’s position is causing some brands to pause and rethink their advertising spends on the platform.
The recession has accelerated a lot of what was already bound to happen and The Trade Desk restricting publishers from selling the same impression via the same ad tech vendor.
Christian Polman shares his thoughts on the current situation agencies are encountering.
McDonald’s China has appointed Publicis Groupe as its media planning partner in Mainland China.
The final listening figures for radio before lockdown cements its reputation as a strong medium.