Press

Rajar has released its final pre-lockdown results for Q1 2020 – with the figures to serve as the “bedrock” of radio listening data due to restrictions on social contact.

The latest auditing of the programmatic supply chain told everyone what they already knew and now the top brass is furiously pointing fingers over who’s to blame.

ISBA, the industry body representing advertisers, and consultancy PwC have finally released their long awaited report on the programmatic ad market

Getting to grips with programmatic is daunting, but is perfectly possible for advertisers to demystify the ecosystem and improve return on investment.

Nick Pugh comments on the latest IPA Bellwether, which reveals the enormous negative economic impact of the Covid-19 pandemic.

Christian Polman advises that, now more than ever, it is vital that brand and marketing metric are properly aligned to overall business objectives.