In the press: Netflix and the multiple revenue stream, or will OTT ever learn to love advertising?
As the number of ad-free streaming services grows, what are advertisers to do? Jed Meyer considers the options. The TV
In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?
Accenture has confirmed that it plans to “ramp down” its media auditing, benchmarking and agency pitch services later this year amid accusations the businesses conflicted with its media output. Who will mark the industry’s homework now one …
In the press: Four WFA partner predictions for 2020
WFA released their strategic partner predictions for 2020. Christian polman focused on aligning brand purpose with business performance.
In the press: AA/Warc: Industry analysis
Christian Polman, CSO, Ebiquity comments on the latest Advertising Association/Warc adspend report.
In the press: Why marketers must look beyond cookies and rethink data in the 2020s
Speaking on a panel at The Drum’s Predictions 2020 event, Andrew Challier, chief client officer, shared his predictions for the
In the press: Netflix’s Two-Minute View Highlights Larger Issues with Online Measurement
Jed Meyer comments on the contentious debate about viewership measurements across the digital space after Netflix recent announcement of lowering the threshold for a ‘view.