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In the press: Netflix and the multiple revenue stream
Press

In the press: Netflix and the multiple revenue stream, or will OTT ever learn to love advertising?

As the number of ad-free streaming services grows, what are advertisers to do? Jed Meyer considers the options. The TV

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February 12, 2020
In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?
Press

In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?

Accenture has confirmed that it plans to “ramp down” its media auditing, benchmarking and agency pitch services later this year amid accusations the businesses conflicted with its media output. Who will mark the industry’s homework now one …

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February 4, 2020
In the press: Four WFA partner predictions for 2020
Press

In the press: Four WFA partner predictions for 2020

WFA released their strategic partner predictions for 2020. Christian polman focused on aligning brand purpose with business performance.

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January 31, 2020
In the press: AA/Warc: Industry analysis
Press

In the press: AA/Warc: Industry analysis

Christian Polman, CSO, Ebiquity comments on the latest Advertising Association/Warc adspend report.

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January 30, 2020
In the press: Why marketers must look beyond cookies and rethink data in the 2020s
Press

In the press: Why marketers must look beyond cookies and rethink data in the 2020s

Speaking on a panel at The Drum’s Predictions 2020 event, Andrew Challier, chief client officer, shared his predictions for the

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January 28, 2020
In the press: Netflix's Two-Minute View Highlights Larger Issues with Online Measurement
Press

In the press: Netflix’s Two-Minute View Highlights Larger Issues with Online Measurement

Jed Meyer comments on the contentious debate about viewership measurements across the digital space after Netflix recent announcement of lowering the threshold for a ‘view.

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January 24, 2020
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Latest News

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    Anthony Cardamone joins Ebiquity Italy as Managing Director

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    Where next for TV ad revenue?

  • Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

    Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

  • Google Antitrust: Results of Adalytics’ Advertising Spend Study

    Google Antitrust: Results of Adalytics’ Advertising Spend Study

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