In the press: The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
Angus McLean discusses the latest YouTube brand safety ‘crisis. He said advertisers are now introducing clauses into their contracts with agencies that state that they will pay only for ads that meet their brand safety targets.
In the press: 7 trends that show 2020 will be a make-or-break year for marketers
2020 will be an inflection point where marketers must reaffirm their value by balancing long-term brand-building with the demands of growth. Jed Meyer, Ebiquity’s Managing Director of North America, warned “companies that focus too much on …
Opinion: Are chief marketing officers experienced enough?
As the scope and possibilities for marketing grow, chief marketing officers are increasingly required to expand their horizons, enhance and add to their skill sets, and evolve the function if they are to stay ahead and in their posts.
In the press: Brand integrity key to success in customer-centric world
Brand integrity is paramount in a society that demands companies to be accountable, responsible and, most importantly, authentic. Angus Mclean shares his views.
In the press: Should agencies work together to stand up to unreasonable client demands in order to protect the value of …
Global drinks giant Anheuer-Busch InBev, which owns brands including Budweiser, Corona, and Stella Artois, is set to review its global
The gap between the potential and the promise of data: The Drum Programmatic Punch 2019
Last week it was my pleasure to be part of the ‘Data, Data, Data’ panel at The Drum’s Programmatic Punch event in