In the press: AA/Warc: Industry analysis
Christian Polman, CSO, Ebiquity comments on the latest Advertising Association/Warc adspend report.
In the press: Why marketers must look beyond cookies and rethink data in the 2020s
Speaking on a panel at The Drum’s Predictions 2020 event, Andrew Challier, chief client officer, shared his predictions for the
In the press: Netflix’s Two-Minute View Highlights Larger Issues with Online Measurement
Jed Meyer comments on the contentious debate about viewership measurements across the digital space after Netflix recent announcement of lowering the threshold for a ‘view.
In the press: The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
Angus McLean discusses the latest YouTube brand safety ‘crisis. He said advertisers are now introducing clauses into their contracts with agencies that state that they will pay only for ads that meet their brand safety targets.
In the press: 7 trends that show 2020 will be a make-or-break year for marketers
2020 will be an inflection point where marketers must reaffirm their value by balancing long-term brand-building with the demands of growth. Jed Meyer, Ebiquity’s Managing Director of North America, warned “companies that focus too much on …
Opinion: Are chief marketing officers experienced enough?
As the scope and possibilities for marketing grow, chief marketing officers are increasingly required to expand their horizons, enhance and add to their skill sets, and evolve the function if they are to stay ahead and in their posts.