Opinion: How to make influencers truly influential
Following the Instascreener report, Angus McLean shares practical steps to move towards greater accountability and better outcomes in the influencer space.
In the press: AA/Warc adspend figures highlight that brands continue to diversify spend
Christian Polman commented on the latest Advertising Association/WARC Expenditure Report, saying: It’s great that brands continue to invest in
In the press: Rajar Q3 2019 analysis: 13% of radio listening is now on connected devices
Radio Joint Audience Research (Rajar) releases its quarterly results outlining the state of the industry. The figures show that nine out of ten people (88% of the UK population) are reportedly tuned in to live radio each week for an average…
Opinion: Speaking the language of the C-suite
Marketing is the most important driver of brand growth, and marketing science has now matured to the extent that marketers
In the press: The latest Zenith forecasts: why brands need to pay attention to Social
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Christian Polman, analyses the significance of the results.
Opinion: Learning from the fearlessness of start-up entrepreneurs
When I’m not managing and brokering partnerships for Ebiquity, I mentor a couple of start-ups. Having learned so much from