Advertising through a recession
Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.
Harder to dispute: why advertisers are slowing spending in the Google-Facebook duopoly
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
Media spending on Chinese E-commerce platforms is rising but shifting
Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest…
Increase transparency, control, and speed in TV advertising
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
Advertisers Are Still Funding Spammy Sites and Disinformation
Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds. $115 million of ad spend went to made for advertising sites and $1 million went to funding misinformation