In the Press: As Snap Fights for Ad Dollars, Content Creators Reckon With ROI
Snapchat’s parent company Snap is having its comeback moment, their most recent earnings report says the majority of their users
In the Press: Facebook awarded JICWEBS Brand Safety Certification
Today, Facebook’s advertising practices have been given a seal of approval by the Joint Industry Committee for Web Standards (JICWEBS),
Ebiquity appoints Jide Sobo into newly created role of Director, Strategy & Innovation to drive global services innovati…
Today, Ebiquity announces the appointment of Jide Sobo into the newly created role of Director, Strategy & Innovation. Jide brings
Opinion: Long live the chief marketing officer
The word on the street is that the days of the chief marketing officer (CMO) are numbered. Tenure of CMOs
Opinion: China – where the consumer is the boss and brands are at a loss
China – where the consumer is the boss and brands are at a loss. Ecommerce platforms, low fulfillment costs, and VC funded startups put consumers in control. The concept of brands in the US started as an antidote to snake-oil salesmen. Bran…
In the Press: Broadcasters push for longer ad breaks as streaming competition heats up
The fierce competition Public service broadcasters (PSB) are facing from subscription streaming services, such as Netflix and Amazon, has resulted