Ebiquity appoints Jide Sobo into newly created role of Director, Strategy & Innovation to drive global services innovati…
Today, Ebiquity announces the appointment of Jide Sobo into the newly created role of Director, Strategy & Innovation. Jide brings
Opinion: Long live the chief marketing officer
The word on the street is that the days of the chief marketing officer (CMO) are numbered. Tenure of CMOs
Opinion: China – where the consumer is the boss and brands are at a loss
China – where the consumer is the boss and brands are at a loss. Ecommerce platforms, low fulfillment costs, and VC funded startups put consumers in control. The concept of brands in the US started as an antidote to snake-oil salesmen. Bran…
In the Press: Broadcasters push for longer ad breaks as streaming competition heats up
The fierce competition Public service broadcasters (PSB) are facing from subscription streaming services, such as Netflix and Amazon, has resulted
In the Press: The new King of the Jungle: Why Disney could be a spoiler for Netflix
The streaming landscape has been mainly dominated by Netflix, but its reign may be starting to falter. Apple, Warner Media
In the Press: Rajar: digital radio hits majority share as commercial stations reach record audiences
The Rajar results for the second quarter of 2019 show that digital’s share of radio listening is up to 56%