Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.
Ruben Schreurs examined an early version of the Adalytics report and shared his insights.
Unveiling 2024: Key insights into global advertisers media budget
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model
Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.
Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows
Data from marketing consultancy Ebiquity suggests most big advertisers have stopped spending on X. Ebiquity works with 70 of the top 100 advertisers. Just 2 of those advertised on X last month. X CEO Linda Yaccarino and Elon Musk recently stated that 90% of its big advertisers had returned.
Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence
Ebiquity, announced its acquisition of Transmit, the Media Intelligence Terminal dedicated to the global media industry.
Advertisers and agencies are navigating closer ties amid tensions
Nick Waters discussed with Digiday the ongoing transformation within advertising agencies in response to the evolving demands from advertisers.