Increase transparency, control, and speed in TV advertising
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
Advertisers Are Still Funding Spammy Sites and Disinformation
Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds. $115 million of ad spend went to made for advertising sites and $1 million went to funding misinformation
Advertisers spent $115 million on clickbait sites
Advertisers are spending roughly a tenth of their budgets on clickbait sites, according to new report by Ebiquity
Inflation is forcing advertisers to make some tough choices
Exclusive sitdown: Inflation is forcing advertisers to make some tough choices, warns Ebiquity’s boss
Why the agency selection process is broken – and how to fix it
Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions
‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.