Two-thirds of UK’s biggest advertisers to cut television spend
The Incorporated Society of British Advertisers (ISBA) and Ebiquity have partnered to assess the intentions of 59 UK brand advertisers.
Marketers find first-party strategies easier said than done
Ruben Schreurs discussed with Digiday first-party strategies and observed how the scale of the challenge facing any given marketing team can depend on what business vertical their brand is operating in.
Advertising through a recession
Six parts of one strategy that advertisers should follow to survive during a recession and thrive on the other side of one.
Harder to dispute: why advertisers are slowing spending in the Google-Facebook duopoly
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
Media spending on Chinese E-commerce platforms is rising but shifting
Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest…