In the Press: What is the future of TV? Broadcasters, media companies and analysts give their take
The Drum’s recent feature ‘What is the future of TV? Broadcasters, media companies and analysts give their take’ explores what the future holds for television, whereby The Drum spoke with broadcasters, media companies, mar…
In the Press: A view from Michael Karg – Marketing is a science, so let’s treat it like one
A view from Ebiquity’s Group CEO Michael Karg on ‘Marketing is a science, so let’s treat it like one’ has been featured in Campaign. In this article Michael argues that marketing should qualify as a science, however …
In the Press: MediaCom scoops £425m Sky media account across Europe
Campaign Live’s recent feature ‘MediaCom scoops £425m Sky media account across Europe’ announces how MediaCom has beaten Zenith and Carat to win Sky’s estimated £425m media-buying account across five European markets…
In the Press: ‘Reinventing the wheel’: The reality of getting rival agencies to work together
Digiday’s recent feature ‘Reinventing the wheel: The reality of getting rival agencies to work together’ explores Procter & Gamble’s recent decision to get rival agencies to put aside their differences and collab…
In the Press: Tesco above-the-line adspend surges as rivals retrench
Campaign’s recent feature ‘Tesco above-the-line adspend surges as rivals retrench’ explores how Tesco has increased the amount it has spent on ‘traditional’ media by more than two-thirds last year. Tesco’s total adspend which includes TV, r…
In the Press: Eliminating ambiguity on digital
A view from Sandeep Khewle, CEO, FirmDecision’s India on ‘Eliminating ambiguity on digital’ has been featured in The Financial Express Newspaper. Sandeep believes buying digital advertising is more complex and features many more links in th…