
In the Press: A view from Michael Karg – Rise of customer experience design marks a shift beyond paid media
A view from Ebiquity’s Group CEO, Michael Karg on ‘Rise of customer experience design marks a shift beyond paid media’ has been featured in Campaign.

In the Press: Digital attribution too often measures what’s easy, not what’s right
Jonathan Fox, Ebiquity’s Head of Effectiveness for Australia/NZ, explores the difficulties marketers face when using digital attribution to measure how successful online advertising is at generating revenue.

In the Press: Marketers still not optimising spend accordingly
Ad News Australia takes the first look at phase 2 of ‘Payback Australia’, a study conducted by Ebiquity, which was commissioned by ThinkTV. Ebiquity analysed 21 brands over three years across the four categories of finance, auto…

In the Press: Grund für die „Sportschau“-Krise ist die falsche Kundschaft
Ebiquity Germany und „Die Welt“ haben die Entwicklung der Brutto-Werbeausgaben im Sendungsumfeld der ARD Sportschau (Fußball Bundesliga-Sendungen) der abgelaufenen Saison analysiert und beobachtet, dass die Werbeausgaben innerhalb der ARD-S…

In the Press: Vizeum wins WWF UK media agency biz – staff get two extra days to help the cause
Ebiquity has overseen a successful pitch for conservation group WWF, who have granted Vizeum its media planning and buying accounts. The agency, part of Dentsu Aegis Network, will help WWF UK imagine a world where people and wildlife can th…

In the Press: Missed profit opportunities for firms in marketing
Michael Karg, CEO, Ebiquity, explains to CNBC how companies can save cash and have the same creative impact with their marketing. This insight comes from a piece of research recently released by Ebiquity showing that better allocation of ma…