Row over MFA label for publishers hits boiling point
Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.
Unravelling the AI Puzzle in Media Agencies: Striking the Balance Between Cost Efficiency and Revenue Models
As media agencies champion the efficiency potential of AI, marketers are raising important questions: Will these advancements lead to cost savings, and if so, will clients reap the benefits? Our Mark Gay sheds light on this evolving landscape with Digiday.
Why the third-party cookie is being deprecated?
Travis Lusk, Group Director of Digital Media and Ad Tech, discusses the reasons behind the deprecation of third-party cookies and explores the potential knock-on effects in online advertising.
Incumbents struggle to retain media accounts in China amid slowdown
New research by Ebiquity reveals a significant shift in the Chinese advertising market, with 81% of media pitches awarded to new agencies in the first nine months of 2023.
Ebiquity & GOA Marketing join forces to revolutionise Paid Search advertising
Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.
Ruben Schreurs examined an early version of the Adalytics report and shared his insights.