Ebiquity Germany und „Die Welt“ haben die Entwicklung der Brutto-Werbeausgaben im Sendungsumfeld der ARD Sportschau (Fußball Bundesliga-Sendungen) der abgelaufenen Saison analysiert und beobachtet, dass die Werbeausgaben innerhalb der ARD-S...
July 2018
Ebiquity has overseen a successful pitch for conservation group WWF, who have granted Vizeum its media planning and buying accounts. The agency, part of Dentsu Aegis Network, will help WWF UK imagine a world where people and wildlife can th...
June 2018
Michael Karg, CEO, Ebiquity, explains to CNBC how companies can save cash and have the same creative impact with their marketing. This insight comes from a piece of research recently released by Ebiquity showing that better allocation of ma...
Laetitia Zinetti, Managing Principal Media Management, Ebiquity discusses how the industry has changed two years on since the ANA report put transparency firmly on the agenda of the media and marketing industry. The ANA report revealed the ...
Forbes recent feature ‘How Today’s Generational Home-Buying Behaviors Can Make Or Break A Deal’ explores the results of a home buyer study commissioned by Owners.com, a tech-enabled real estate company, and conducted by Eb...
May 2018
Matt Girling, Head of Technology – Europe, Ebiquity|Tech has commented on Digiday’s recent feature ‘Trust but verify – Heineken plans to in-house ad verification’. The article explores how Heineken is movi...
Morag Blazey, Managing Principal, Ebiquity|Intel commented on Money Week’s recent feature ‘Don’t unplug the TV – old media will have the last laugh yet‘ by Tim Davies. The article evaluates how traditional...
The Drum’s recent feature ‘What is the future of TV? Broadcasters, media companies and analysts give their take’ explores what the future holds for television, whereby The Drum spoke with broadcasters, media companies, mar...
April 2018
A view from Ebiquity’s Group CEO Michael Karg on ‘Marketing is a science, so let’s treat it like one’ has been featured in Campaign. In this article Michael argues that marketing should qualify as a science, however ...
