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Improving the effectiveness of advertising.
Facebook, Dyson and Coca-Cola are all currently reconsidering their global media accounts. So, what is it they actually want from a new school of planners and buyers?
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
Our Jed Meyer discusses the evolving ad-supported streaming landscape - a significant growth area for brands in 2021.