Why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
October 2020
The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns as both groups experience irreversible changes.
August 2020
Nic Pietersma discusses the importance of empathy and testing to avoid unintended consequences – like those seen with recent A-level and Scottish Higher results in the UK.
TikTok has until September 20th to sell its U.S. operations or face the consequences of President Trump’s executive order signed late last Thursday.
President Donald Trump confirmed Monday that he has given Microsoft the go-ahead to try to acquire popular social media app TikTok.
According to the latest Advertising Association/WARC Expenditure Report - UK adspend is expected to fall by -15.6% this year - a slight upgrade on earlier forecasts.
July 2020
We discussed with AdWeek when brands should return to Facebook advertising.
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes.
June 2020
In-housing was a hot topic before the coronavirus crisis, but some analysts are asking if brands will ease back on in-housing because of Covid-19.
