Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.
December 2021
Findings from a new study commissioned by Ebiquity which aims to spotlight privacy shortcomings in the ad tech ecosystem.
Inflation across media markets
November 2021
Ebiquity is proud to be a member of Conscious Advertising Network and to support this initiative on climate misinformation
Improving the effectiveness of advertising.
Facebook, Dyson and Coca-Cola are all currently reconsidering their global media accounts. So, what is it they actually want from a new school of planners and buyers?
April 2021
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.
March 2021
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
February 2021
