As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
Ebiquity and Radiocentre repeated their 2018 study ‘Re-evaluating Media’ to explore the impact of COVID-19 on media plans.
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
Our Jed Meyer discusses the evolving ad-supported streaming landscape - a significant growth area for brands in 2021.
Jed Meyer discusses how to craft and place messages to a public whose emotions will remain raw for the foreseeable future.
Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
Nationwide's head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.