Contracts between advertisers and their agency partners really matter. When set up right, they are the most effective risk management tool in any advertiser’s toolkit. They also offer protection and guidance for agencies.
Ebiquity believes digital marketing will become more complex in the year ahead. According to the Law of Media: it will never be easier than it is today.
Our research provides a telling snapshot of the current landscape, the massive ecosystem changes ahead and the importance of consent.
The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it's vital that advertisers invest in advanced TV with their eyes wide open and by asking the right qu...
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Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace.
This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business.
Ebiquity surveyed almost 60 of our clients across multiple markets and found that the ROI of influencer marketing remains elusive for most, and this needs to change.