The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it's vital that advertisers invest in advanced TV with their eyes wide open and by asking the right qu...
May 2021
Most people merely glance at ads, but, occasionally, if they find the ads useful or engaging, they can spend a very long time with them.
April 2021
Stay competitive with best-in-class data, action, and insights to help you lead confidently a cookie-free marketplace.
March 2021
This report summarises and captures the thoughts and opinions of some of the best and most able marketers and procurement heads in the business.
December 2020
Ebiquity surveyed almost 60 of our clients across multiple markets and found that the ROI of influencer marketing remains elusive for most, and this needs to change.
Digital promised increased efficiency, but marketing effectiveness has been steadily falling for almost a decade.
November 2020
Comprehensive effectiveness programmes enable brands to establish which of the levers are holding you back and where the opportunities are across creative, cost, reach, attention, and engagement.
October 2020
Retailers need to follow a programme of continuous improvement, one that involves measurement, analysis, execution, and review to determine what works best for them.
September 2020
