For many brands, customer journey management is now one of the most important lenses through which they can and should manage their marketing communications.
September 2019
CMOs need a structured framework to make sense of all the aspects of today’s complex and fragmented media landscape and to take advantage of the emerging opportunities available for brands.
May 2019
The relationship between an advertiser and its media agency of record is one of the most important for brand owners to get right. But the process of an agency review can be incredibly challenging,
March 2019
Agency selection is an art and a science – an art because it demands stakeholder management and personal relationships, a science because it requires rigorous application of structured methodology.
October 2018