The four principal advantages of running a centralised media function

For many brands, customer journey management is now one of the most important lenses through which they can and should manage their marketing communications.

September 2019

How CMOs can achieve better outcomes in a world of increasing media complexity

CMOs need a structured framework to make sense of all the aspects of today’s complex and fragmented media landscape and to take advantage of the emerging opportunities available for brands.

May 2019

Best practice guidelines to help advertisers succeed in the art and science of agency selection

The relationship between an advertiser and its media agency of record is one of the most important for brand owners to get right. But the process of an agency review can be incredibly challenging,

March 2019

Critical considerations in selecting the right agency partner

Agency selection is an art and a science – an art because it demands stakeholder management and personal relationships, a science because it requires rigorous application of structured methodology.

October 2018