Accelerating Reckitt’s digital investment journey​

Reckitt

Accelerating Reckitt’s digital excellence journey

Eliminating the waste is key to our success.

Reckitt CEO

CASE STUDY HIGHLIGHTS

  • Identified a value opportunity of 22% of digital spend
  • Accelerated the value of digital investment through actionable recommendations
  • Increased effectiveness and eliminate waste across digital investment

Objectives

As part of its programme of digital transformation, Reckitt Benckiser – recently rebranded as Reckitt – was looking to increase effectiveness and eliminate waste across its digital investment. The company wanted to develop a new and consistent framework for tracking digital media investment in biddable channels. In this way, media teams could demonstrate savings to finance colleagues in each market.

Highlights

  1. Reckitt reinvested up to 12% of this opportunity in better-performing placements in the second half of 2020
  2. Identified a value opportunity of 22% of digital spend through our governance programme
  3. Complete overview of digital efficiency and effectiveness across markets

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