Press
TV Advertising: Increase transparency, control, & speed
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
August 30, 2022
Tag: media management
Press
Clickbait sites rake in $115 million from advertisers
Advertisers are spending roughly a tenth of their budgets on clickbait sites, according to new report by Ebiquity
July 19, 2022
Press
Inflation is forcing advertisers to make some tough choices
Exclusive sitdown: Inflation is forcing advertisers to make some tough choices, warns Ebiquity’s boss
July 14, 2022
Press
Why the agency selection process is broken – and how to fix it
Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions
July 8, 2022
Blog
Digital ad spend set to grow by a third by 2024
The post-pandemic bounce back in ad spend – particularly investment in digital, most notably social – has enabled the global advertising market to catch up on the chaotic lost year of 2020
July 4, 2022
Blog
Ad-funded streaming will create new measurement challenges for advertisers
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
May 11, 2022
Blog
Media Services Framework: A Guide to Value Pots
ISBA and partners Ebiquity have today launched a best practice guide to Value Pots which not only explains what they are but also provides clarity on how they are used by media agencies
April 28, 2022
Blog
The fight against disinformation starts by cutting digital ad funding
Ebiquity has partnered with The Global Disinformation Index (GDI) to help advertisers and their media agencies monitor inadvertent investments on media owners that publish harmful disinformation content
February 3, 2022
Blog
Gaming The Metrics: How The “Made For Advertising” Industry Thrives
Ebiquity’s approach for managing responsible media buying in the programmatic supply chain
January 18, 2022
Press
Procurement teams: Can agencies pick up more business with a changed approach?
Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.
December 16, 2021
// our recent news
Read our latest news
Your one-stop source for Market insights and news.
