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The art and science of agency selection


Media is less and less often about crafting a single message to be consumed by individuals, and more often a way of creating an environment for convening and supporting groups.

What it covers

 Transparency, governance, and accountability  

 Data, tools, and technology ownership  

 Single customer view

 Advertiser-agency remuneration models

 Organisational models and capabilities  

 Performance measurement against business objectives