{"id":28089,"date":"2025-02-20T15:04:11","date_gmt":"2025-02-20T15:04:11","guid":{"rendered":"https:\/\/ebiquity.com\/?page_id=28089"},"modified":"2026-02-02T14:02:01","modified_gmt":"2026-02-02T14:02:01","slug":"insights-and-resources","status":"publish","type":"page","link":"https:\/\/ebiquity.com\/zh\/insights-and-resources\/","title":{"rendered":"\u6d1e\u5bdf\u4e0e\u8d44\u6e90"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"28089\" class=\"elementor elementor-28089\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-151fdb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151fdb5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b87a59\" data-id=\"4b87a59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef77682 elementor-widget elementor-widget-heading\" data-id=\"ef77682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u63a2\u7d22\u6211\u4eec\u5982\u4f55\u8d4b\u80fd\u5168\u7403\u9876\u5c16\u5e7f\u544a\u4e3b\u5b9e\u73b0\u5e7f\u544a\u6210\u6548\u8dc3\u5347\u7684\u5b9e\u8df5\u7ecf\u9a8c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cde98f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cde98f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e7e939\" data-id=\"9e7e939\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d9e8c1 elementor-widget elementor-widget-image\" data-id=\"0d9e8c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ebiquity.com\/research\/the-2026-media-budgets-report\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ebiquity.com\/wp-content\/uploads\/2025\/11\/Featured-Image-Report-cover-Ebiquity-WFA-Media-Budgets-survey-2026-1024x576.jpg\" class=\"attachment-large size-large wp-image-36385\" alt=\"\" srcset=\"https:\/\/ebiquity.com\/wp-content\/uploads\/2025\/11\/Featured-Image-Report-cover-Ebiquity-WFA-Media-Budgets-survey-2026-1024x576.jpg 1024w, https:\/\/ebiquity.com\/wp-content\/uploads\/2025\/11\/Featured-Image-Report-cover-Ebiquity-WFA-Media-Budgets-survey-2026-300x169.jpg 300w, https:\/\/ebiquity.com\/wp-content\/uploads\/2025\/11\/Featured-Image-Report-cover-Ebiquity-WFA-Media-Budgets-survey-2026-768x432.jpg 768w, https:\/\/ebiquity.com\/wp-content\/uploads\/2025\/11\/Featured-Image-Report-cover-Ebiquity-WFA-Media-Budgets-survey-2026-1536x864.jpg 1536w, https:\/\/ebiquity.com\/wp-content\/uploads\/2025\/11\/Featured-Image-Report-cover-Ebiquity-WFA-Media-Budgets-survey-2026-18x10.jpg 18w, https:\/\/ebiquity.com\/wp-content\/uploads\/2025\/11\/Featured-Image-Report-cover-Ebiquity-WFA-Media-Budgets-survey-2026.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd3e7ff\" data-id=\"fd3e7ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ebc420 elementor-widget elementor-widget-heading\" data-id=\"8ebc420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESEARCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d12d65 elementor-widget elementor-widget-heading\" data-id=\"8d12d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ebiquity.com\/research\/the-2026-media-budgets-report\/\">The 2026 Media Budgets Report<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6a1f6 elementor-widget elementor-widget-text-editor\" data-id=\"3f6a1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Discover how 518 marketers across 17 markets are shaping media investment priorities for 2026, with insights and tools to guide your strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa88e7 e-transform elementor-widget elementor-widget-button\" data-id=\"afa88e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ebiquity.com\/research\/the-2026-media-budgets-report\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u9605\u8bfb\u66f4\u591a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ed49f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed49f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81c107c\" data-id=\"81c107c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8efbf7e elementor-widget elementor-widget-heading\" data-id=\"8efbf7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Filter by content type<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a920adf elementor-widget elementor-widget-jet-smart-filters-checkboxes\" data-id=\"a920adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-smart-filters-checkboxes.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-smart-filters-checkboxes jet-filter\" data-indexer-rule=\"show\" data-show-counter=\"\" data-change-counter=\"always\"><div class=\"jet-checkboxes-list\" data-query-type=\"plain_query\" data-query-var=\"post_type\" data-smart-filter=\"checkboxes\" data-filter-id=\"28856\" data-apply-type=\"ajax\" data-content-provider=\"jet-engine\" data-additional-providers=\"\" data-query-id=\"irq\" data-active-label=\"\" data-layout-options=\"{&quot;show_label&quot;:&quot;&quot;,&quot;display_options&quot;:{&quot;show_items_label&quot;:false,&quot;show_decorator&quot;:&quot;yes&quot;,&quot;filter_image_size&quot;:&quot;full&quot;,&quot;show_counter&quot;:false}}\" data-query-var-suffix=\"\" data-apply-on=\"value\">\n\t<fieldset class=\"jet-checkboxes-list-wrapper\"><legend style=\"display:none;\">Filter Insights and resources<\/legend><div class=\"jet-checkboxes-list__row jet-filter-row\">\n\t\t<label\n\t\tclass=\"jet-checkboxes-list__item\"\n\t\t\t>\n\t\t<input\n\t\t\ttype=\"checkbox\"\n\t\t\tclass=\"jet-checkboxes-list__input\"\n\t\t\tname=\"post_type\"\n\t\t\tvalue=\" research\"\n\t\t\tdata-label=\"Research\"\n\t\t\t\t\t\taria-label=\"Research\"\n\t\t\t\t\t>\n\t\t<div class=\"jet-checkboxes-list__button\">\n\t\t\t\t\t\t\t<span class=\"jet-checkboxes-list__decorator\">\n\t\t\t\t\t<i class=\"jet-checkboxes-list__checked-icon\">\n\t\t\t\t\t\t<svg width=\"28\" height=\"28\" viewbox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M26.109 8.844c0 0.391-0.156 0.781-0.438 1.062l-13.438 13.438c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-7.781-7.781c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.609 10.25-10.266c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n\t\t\t\t\t<\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"jet-checkboxes-list__label\">\n\t\t\t\tResearch\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t<\/label>\n<\/div><div class=\"jet-checkboxes-list__row jet-filter-row\">\n\t\t<label\n\t\tclass=\"jet-checkboxes-list__item\"\n\t\t\t>\n\t\t<input\n\t\t\ttype=\"checkbox\"\n\t\t\tclass=\"jet-checkboxes-list__input\"\n\t\t\tname=\"post_type\"\n\t\t\tvalue=\"guides\"\n\t\t\tdata-label=\"Guides\"\n\t\t\t\t\t\taria-label=\"Guides\"\n\t\t\t\t\t>\n\t\t<div class=\"jet-checkboxes-list__button\">\n\t\t\t\t\t\t\t<span class=\"jet-checkboxes-list__decorator\">\n\t\t\t\t\t<i class=\"jet-checkboxes-list__checked-icon\">\n\t\t\t\t\t\t<svg width=\"28\" height=\"28\" viewbox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M26.109 8.844c0 0.391-0.156 0.781-0.438 1.062l-13.438 13.438c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-7.781-7.781c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.609 10.25-10.266c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n\t\t\t\t\t<\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"jet-checkboxes-list__label\">\n\t\t\t\tGuides\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t<\/label>\n<\/div><div class=\"jet-checkboxes-list__row jet-filter-row\">\n\t\t<label\n\t\tclass=\"jet-checkboxes-list__item\"\n\t\t\t>\n\t\t<input\n\t\t\ttype=\"checkbox\"\n\t\t\tclass=\"jet-checkboxes-list__input\"\n\t\t\tname=\"post_type\"\n\t\t\tvalue=\"post\"\n\t\t\tdata-label=\"Articles\"\n\t\t\t\t\t\taria-label=\"Articles\"\n\t\t\t\t\t>\n\t\t<div class=\"jet-checkboxes-list__button\">\n\t\t\t\t\t\t\t<span class=\"jet-checkboxes-list__decorator\">\n\t\t\t\t\t<i class=\"jet-checkboxes-list__checked-icon\">\n\t\t\t\t\t\t<svg width=\"28\" height=\"28\" viewbox=\"0 0 28 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M26.109 8.844c0 0.391-0.156 0.781-0.438 1.062l-13.438 13.438c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-7.781-7.781c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.609 10.25-10.266c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n\t\t\t\t\t<\/i>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"jet-checkboxes-list__label\">\n\t\t\t\tArticles\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t<\/label>\n<\/div><\/fieldset><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b08a198\" data-id=\"b08a198\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09748d9 elementor-widget elementor-widget-heading\" data-id=\"09748d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search for topics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c295f87 elementor-widget__width-initial elementor-widget elementor-widget-jet-smart-filters-search\" data-id=\"c295f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-smart-filters-search.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-smart-filters-search jet-filter\">\n<div\n\tclass=\"jet-search-filter\"\n\tdata-query-type=\"_s\" data-query-var=\"query\" data-smart-filter=\"search\" data-filter-id=\"28602\" data-apply-type=\"ajax-ontyping\" data-content-provider=\"jet-engine\" data-additional-providers=\"\" data-query-id=\"irq\" data-active-label=\"Search Insights and resources\" data-layout-options=\"{&quot;show_label&quot;:&quot;&quot;,&quot;display_options&quot;:[]}\" data-query-var-suffix=\"search\" data-min-letters-count=\"2\">\n\t<div class=\"jet-search-filter__input-wrapper\">\n\t\t<input\n\t\t\tclass=\"jet-search-filter__input\"\n\t\t\ttype=\"search\"\n\t\t\tautocomplete=\"off\"\n\t\t\tname=\"query\"\n\t\t\tvalue=\"\"\n\t\t\tplaceholder=\"Search...\"\n\t\t\taria-label=\"Search Insights and resources\"\n\t\t\t\t\t>\n\t\t\t\t\t<div class=\"jet-search-filter__input-clear\">\n\t\t\t\t<svg width=\"22\" height=\"28\" viewbox=\"0 0 22 28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.281 20.656c0 0.391-0.156 0.781-0.438 1.062l-2.125 2.125c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-4.594-4.594-4.594 4.594c-0.281 0.281-0.672 0.438-1.062 0.438s-0.781-0.156-1.062-0.438l-2.125-2.125c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l4.594-4.594-4.594-4.594c-0.281-0.281-0.438-0.672-0.438-1.062s0.156-0.781 0.438-1.062l2.125-2.125c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l4.594 4.594 4.594-4.594c0.281-0.281 0.672-0.438 1.062-0.438s0.781 0.156 1.062 0.438l2.125 2.125c0.281 0.281 0.438 0.672 0.438 1.062s-0.156 0.781-0.438 1.062l-4.594 4.594 4.594 4.594c0.281 0.281 0.438 0.672 0.438 1.062z\"><\/path>\n<\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"jet-search-filter__input-loading\"><\/div>\n\t\t\t<\/div>\n\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e47a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e47a59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-979ccd9\" data-id=\"979ccd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5568d8 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"f5568d8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"irq\" data-settings=\"{&quot;columns&quot;:3,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid 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