跳至内容

Media Investment in 2025: Three Trends to Watch

The media industry will continue to evolve rapidly in 2025, presenting both opportunities and challenges for advertisers. To remain competitive, brands need to embrace innovation, adapt to new measurement standards, and prioritise transparency to build trust and drive growth.

Our report, ”Media Investment in 2025: Three Trends to Watch,” explores the key changes shaping the advertising landscape and provides practical insights to help your brand navigate these developments effectively.

Anticipate Change. Lead with Confidence.

This guide provides clear insights into the key shifts in advertising for 2025. It helps you align innovation with accountability, optimise investments, and prioritise transparency to protect and grow your brand.

Download now to gain practical strategies and prepare your brand for success in the evolving media landscape.

Discover the trends and opportunities set to shape the media ecosystem in 2025.
Gain practical strategies to enhance transparency, build trust, and future-proof your brand in an evolving landscape.

Download Now

Ebiquity洞察

获取数据、基准和战略洞察,从容应对不断变化的广告环境。

How the Omnicom–IPG Merger Impacts Marketers
12 月 22, 2025
guides
2026 Media Predictions: What matters most for the year ahead
The art of great creative: Celebrating 2025’s standout adverts 
12 月 17, 2025
Streaming is television, and it’s time we treated it that way 
12 月 16, 2025
Codifying expertise: The key to unlocking AI’s full potential
11 月 25, 2025
research
The 2026 Media Budgets Report
Comcast’s Potential Acquisition of ITV’s Broadcast Business 
11 月 18, 2025
From data chaos to strategic clarity: the metrics that matter 
11 月 10, 2025