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Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation
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research
Beyond ROI: What Really Drives Effectiveness on TikTok 
New research from TikTok, powered by independent econometric analysis from Ebiquity
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Why Streaming TV’s ROI challenge is an opportunity (if you get governance right) 
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Four ways to make Marketing Mix Modelling work for your business 
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Evolving the media operating model: Insights from Mars’ Transformation
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guides
Scaling with Safeguards: How to grow your Streaming TV investment effectively
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How the Omnicom–IPG Merger Impacts Marketers
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guides
2026 Media Predictions: What matters most for the year ahead
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