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《盈利能力2：广告新商业价值白皮书》
迄今最全面的广告实效性研究
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The Media Agency Contract Best Practice Guide (Association of Canadian Advertisers)
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Defend your spend: How to make the case for every digital dollar
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Media Agency MSA Transparency Report 2025
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韧性的投资回报率：经济不确定时期的广告
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Understanding Connected TV
ISBA and Ebiquity’s latest report provides practical guidance to help brands make informed decisions about CTV investments.
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What the Omnicom-IPG Merger Means for Brands
The $13 billion merger of Omnicom Group and Interpublic Group (IPG) signals a major shift in the global advertising landscape, creating the ...
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