Morag spent more than 20 years in ad agencies as a TV buyer, planner and account director. She became Managing Director of PHD in 1999 and served as CEO from 2006 to 2008. She assisted PwC and Fishburn Hedges in the development of a communications strategy for the pensions reform bill, and worked with the Olympic Delivery Authority before joining Ebiquity in 2009 as International Practice Leader for Advertising Intelligence.
Morag served as CEO of Ebiquity's UK business from 2012 till September 2016 when she was appointed Managing Principal of Ebiquity’s Intel Practice. She has been an Executive Director since 2015. She is a fellow of the IPA.