Morag's career spans more than 20 years in the ad and media agency world: at CDP as a TV buyer, at BBH as a planner buyer – where she worked on Audi and NatWest – and most recently at PHD. Here she was MD from 1999-2006 and CEO from 2006-2008, leading the agency to the accolade of Agency of the Year in all three trade publications.
Morag joined Ebiquity in 2009 to lead the Advertising Monitoring division. She played an integral role in the acquisition and integration of Xtreme Information into Ebiquity. Morag became Global Practice leader for Ebiquity’s Advertising Intelligence division in 2010, was appointed as Chief Executive of Ebiquity UK in 2012, and Managing Principal of Ebiquity | Intel in 2016.