Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.
Ebiquity harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.
Our industry expertise and scale is unparalleled to help you drive growth
Actionable, fact-based recommendations create value and eliminate waste
Cutting edge technology provides you with timely, data-driven insights at scale
Ebiquity is the World Leader in Media Investment Analysis
Drive efficiency and effectiveness from your media spend
As a data-driven solutions company, we leverage the power of data to provide independent, fact-based advice that enables brand owners to make informed media investment decisions and achieve better business outcomes.
Our team of 600+ offers unparalleled media expertise.
Our data-driven insights provide clients with a competitive edge in the ever-evolving world of media.
Drive efficiency and effectiveness
from your media spend
Media spend and contract value analysed annually
Markets analysed annually
Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).