Maximising media investment returns for JLR

Objectives

To create a best-in-class global media operation, delivering high quality media schedules while maintaining ambitious savings targets.

Positive management of their media partners, seizing the opportunity to secure both efficiency and effectiveness across all investments via:

• Identifying the right media partners for their business
• Competitive contractual commitments
• Governance to drive quality of trading, while realising cost benefits
• Best practice ways of working
• Strong media capability to stay ahead of competitors
• Recognising the growing importance of digital with a focus on a transformation to a digital-first operation.

10+ Years of partnership

Throughout our partnership, we have effectively implemented a range of expert solutions – providing:

• Hands-on consultancy and pitch management provided to the global, regional and local teams
• Design and management of best practice productivity measurement framework
• Structured governance to ensure the highest quality of trading and maximise value
• Advanced analytics to attribute sales and drive business outcomes
• Contract compliance to increase efficiency and recoup tangible cost savings
• Forensic channel deep-dives to maximise ROI
• Expert capability assessments to strengthen media operations

Business Impact

We are a proud, long-standing strategic partner, working as an extension of their media team, to maintain a best in class operation, ensure continuous improvement and maximise the returns from media investments.

Together, we have realised:

• A best in class media model and operation
• Competitive commitments on cost, quality and hygiene measures – new contract framework
• Over £300M in tangible value
• Strong relationships with the media partners
• Accelerated the digital transformation by driving digital excellence in both operating model and performance