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Govern

Media excellence through always-on governance

Proactive media governance forges more effective agency partnerships, sharpens decision-making, and delivers better returns on investment. Governance done right is the fast track to Effective & Responsible Advertising. 

Josephine Fehrmann, Chief People Officer

Measurable outcomes,
unlimited certainty 

21%

Our Digital Governance clients achieve an average 21% uplift in media value

$900m+

We have recovered more than $900M in hard cash for advertisers in the last five years 

3%

Our Contract Compliance Audits identify an average 3% of total budget in returns 

Real world impact

Irina Cotovici, Principal Consultant Marketing Effectiveness

Are you getting the full value from your media budget? 

Leading advertisers trust us to answer critical questions such as: 

How we help

We bring structure and accountability to every aspect of your media operations, offering four core solutions that can be tailored to your specific needs. Together, they provide a holistic framework for eliminating waste, creating transparency, and unlocking incremental value. 

Media Investment Governance
Maximise performance across linear and connected TV, display, search, and more with clear-eyed precision. Our experts identify waste and implement best practices, ensuring you secure the best ROI from every penny spent.
Media Benchmarking 
Create competitive advantage by benchmarking your investment against our proprietary database of over $55bn in media spend. We help you set ambitious goals, enhance your buying strategy, and track progress so you consistently outperform the market.
Agency Commitment Tracking 
Ensure your agency partners deliver on promised savings and performance targets. Our automated approach identifies shortfalls early, fostering transparency, collaboration, and continuous improvement.
Contract Compliance Audits 
Protect your media investments and recover hidden value with our expert contract compliance audits. Through our specialist practice, we uncover monies owed, verify compliance, and reinforce contracts – ensuring transparent, resilient agency partnerships.
Digital Media Governance
Digital media should be your most accountable and measurable investment. Yet increasing complexity, unchecked automation, and opaque supply chains make it difficult to see where your money goes – and whether it drives real business value.

Why Ebiquity is your trusted partner

Truly independent consultancy

We only work for advertisers, ensuring no conflicts of interest and unbiased guidance. 

Deepest data and media expertise

Our analysis spans billions of dollars and trillions of impressions across 110 markets, delivering unmatched clarity on where you stand and where the market is moving. 

Most local, most global

With on-the-ground media experts in every major market, we deliver local relevance that drives global success.

Trusted by the world’s biggest brands

Ebiquity partners more than 75 of the world’s top 100 advertisers, with a proven track record of delivering tangible value improvements through strong governance.

Achieve transparency, control 
and sustained growth. 

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

LHF advertising after the watershed: Early winners, exits and ROI implications for UK TV
February 12, 2026
Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation
February 6, 2026
research
Beyond ROI: What Really Drives Effectiveness on TikTok 
New research from TikTok, powered by independent econometric analysis from Ebiquity
Why Streaming TV’s ROI challenge is an opportunity (if you get governance right) 
January 27, 2026
Four ways to make Marketing Mix Modelling work for your business 
January 15, 2026
Evolving the media operating model: Insights from Mars’ Transformation
January 13, 2026
guides
Scaling with Safeguards: How to grow your Streaming TV investment effectively
How the Omnicom–IPG Merger Impacts Marketers
December 22, 2025