Agency commitment tracking

Agency Commitment Tracking

Ensure your agency delivers as promised

When agencies commit to savings, pricing guarantees, or performance standards, those promises should be met and measured.

Ebiquity’s Agency Commitment Tracking (Value Track) gives you full visibility into whether commercial agreements are being fulfilled – helping you protect value, drive accountability, and maximise the return on your media partnerships.

Why it matters

Without structured tracking, commitments made at pitch or during annual negotiations can go unverified and unfulfilled. Our approach ensures advertisers can:

Independently validate delivery against pricing, quality, and performance guarantees
Detect shortfalls early, while there’s still time to act
Hold agency partners accountable to fair, agreed standards
Maintain transparency across multi-market relationships
Demonstrate and prove value delivery to finance, procurement, and marketing

What we deliver

Track agency performance

Measure delivery against your pricing and quality commitments.

Identify gaps

Spot areas of underperformance or risk before value is lost.

Drive accountability

Ensure all commitments are transparent, trackable, and fairly assessed.

Enable optimisation

Use findings to inform in-year course correction and future negotiations.

Support cross-functional reporting:

Provide audit-ready insights for all key internal stakeholders.

Real-world impact

How we do it

Our approach combines automation, structure, and in-market expertise to ensure consistent, actionable governance across all agency commitments.

Monitor commitments with confidence

Codify and track agency promises across every line item, media type, and market with full transparency and no sampling.

Technology for accuracy and scale

Our automation platform collects and analyses performance data – fast, reliably, and at scale.

Validate inflation, protect value

Use real traded data and local benchmarks to fairly and consistently assess inflation adjustments.

Local insight, global consistency

Delivered by 600+ media experts worldwide, combining consistent methodology with real-world market context.

Collaborative engagement

Agency partners are part of the process from day one to create a shared understanding and reduce any ambiguity.

Why Ebiquity?

Global Scale. Local Expertise. Unmatched Value.

Trusted market leader: We govern $30bn+ in agency commitments annually and hold 60% market share among the top 40 global spenders – each investing over $1 billion in media buying.

Human insights, platform powered: Our proprietary technology delivers speed and scale, while our experts bring deep local knowledge and strategic guidance. Independent expert: We work only for advertisers, with no hidden incentives.

Independent expert: We work only for advertisers, with no hidden incentives. Just objective insights and actionable recommendations you can trust.

Proven commercial results: Our inflation governance has recovered tens of millions in otherwise lost value. Including $31M over four years for a single client.

Profit Ability 2: The new business case for advertising

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