Ebiquity harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.
Our industry expertise and scale is unparalleled to help you drive growth
Actionable, fact-based recommendations create value and eliminate waste
Cutting edge technology provides you with timely, data-driven insights at scale
As a data-driven solutions company, we leverage the power of data to provide independent, fact-based advice that enables brand owners to make informed media investment decisions and achieve better business outcomes.
Our team of 600+ offers unparalleled media expertise.
Our data-driven insights provide clients with a competitive edge in the ever-evolving world of media.
Our approach is focused on driving efficiency and effectiveness from media spend, helping brand owners eliminate waste and create value.
Our independent, fact-based advice is delivered through four Service Lines:
As brands aim to make their messaging stronger by combining different media channels, they must also be cautious of overexposure, which can lead to diminishing returns. This blog examines how to maximise impact while avoiding the pitfalls of over-saturating audiences.
Expert Insights from FirmDecisions. With global advertising spend reaching $1.631 trillion in 2023 and projected to grow by 7.7% in 2024 (PQMedia), the importance of rigorous contract compliance auditing has never been clearer. Our recent audits uncovered $1.8 billion in potential returns for advertisers, putting real money back in their pockets.
In this latest edition of our blog The Wheelhouse, Group Director Nic Pietersma considers the issue of overfitting – building statistical models that contain too many variables. Spoiler alert: while this article is a little more technical and in-depth than usual, it is also practical and straightforward.
