Ebiquity harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.
Our industry expertise and scale is unparalleled to help you drive growth
Actionable, fact-based recommendations create value and eliminate waste
Cutting edge technology provides you with timely, data-driven insights at scale
As a data-driven solutions company, we leverage the power of data to provide independent, fact-based advice that enables brand owners to make informed media investment decisions and achieve better business outcomes.
Our team of 600+ offers unparalleled media expertise.
Our data-driven insights provide clients with a competitive edge in the ever-evolving world of media.
Our approach is focused on driving efficiency and effectiveness from media spend, helping brand owners eliminate waste and create value.
Our independent, fact-based advice is delivered through four Service Lines:
In this latest edition of our blog The Wheelhouse, Group Director Nic Pietersma considers the issue of overfitting – building statistical models that contain too many variables. Spoiler alert: while this article is a little more technical and in-depth than usual, it is also practical and straightforward.
As of today, the EU AI Act will enter into force, providing comprehensive legislation to ensure ethical and responsible use of AI; entry into application is gradually rolling out. Non-compliance can result in penalties reaching up to 7% of your global turnover.
In this latest edition of our blog The Wheelhouse, Director Gavin Desir makes the case for building econometric models that balance both the long-term and short-term impact of marketing investment. He puts a particular emphasis on taking proper account of the long-term impact which many – particularly digital-first, attribution-based – models tend to overlook.
