Blog
How Fit-For-Purpose Marketing Effectiveness Drives Business Results
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
October 2, 2023
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Blog
Reimaging Agency Selection: Why is now a good time to go to pitch?
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
September 20, 2023
Blog
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
September 4, 2023
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Latest from Blog
Blog
Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies
Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.
August 23, 2023
Blog
Rigorous Performance-Related Fee management: the key to harmonious agency relationships
Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.
August 17, 2023
Blog
The 5 key challenges to overcome in Paid Search
With Search Ad spend hitting an astonishing $256.5 billion this year, we outline five key challenges that advertisers need to surmount in order to execute impactful and streamlined campaigns.
August 15, 2023
Latest from Press
Press
Anthony Cardamone joins Ebiquity Italy as Managing Director
Ebiquity is pleased to announce the appointment of Anthony Cardamone as the new Managing Director. He succeeds Giulia Biesuz, who has dedicated over 15 years to the company.
September 4, 2023
Press
GroupM to Strengthen Site Vetting Against Made For Advertising Sites
Ruben Schreurs spoke to Digiday on GroupM’s recent decision to partner with Jounce Media in removing made for advertising sites from their inclusion lists.
August 22, 2023
Press
YouTube Advertising: Are Children’s Policies Being Violated?
Our CSO, Ruben Schreurs, was quoted by VideoWeek regarding the newly released YouTube advertising report by the research firm, Adalytics.
August 21, 2023
