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Ebiquity plc Acquires Media Management Inc and MediaPath Network AB
Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
ISBA and partners Ebiquity have today launched a best practice guide to Value Pots which not only explains what they are but also provides clarity on how they are used by media agencies