Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.
News & Insights
Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).
Latest from Blog
Ebiquity announces the appointment of Michelle Morgado as the new Managing Director for the UK and Ireland
Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).
Latest from Press
New research by Ebiquity reveals a significant shift in the Chinese advertising market, with 81% of media pitches awarded to new agencies in the first nine months of 2023.
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.
Ruben Schreurs examined an early version of the Adalytics report and shared his insights.
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.