The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.
Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.
With Search Ad spend hitting an astonishing $256.5 billion this year, we outline five key challenges that advertisers need to surmount in order to execute impactful and streamlined campaigns.
Ebiquity Plc announces the appointment of Ruben Schreurs to the position of Chief Strategy Officer (CSO), effective immediately.
Ebiquity is pleased to announce the appointment of Anthony Cardamone as the new Managing Director. He succeeds Giulia Biesuz, who has dedicated over 15 years to the company.
Ruben Schreurs spoke to Digiday on GroupM’s recent decision to partner with Jounce Media in removing made for advertising sites from their inclusion lists.
Our CSO, Ruben Schreurs, was quoted by VideoWeek regarding the newly released YouTube advertising report by the research firm, Adalytics.
