The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.
The management team and members of staff of Ebiquity Plc are deeply saddened to learn of the passing of Her Majesty Queen Elizabeth II. We offer our condolences to the Royal Family.
Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.
The post-pandemic bounce back in ad spend – particularly investment in digital, most notably social – has enabled the global advertising market to catch up on the chaotic lost year of 2020
Netflix has officially followed the Disney+ announcement and confirmed that they will be launching an ad-funded tier, which will be ‘coming soon’
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
ISBA and partners Ebiquity have today launched a best practice guide to Value Pots which not only explains what they are but also provides clarity on how they are used by media agencies
Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).
Ebiquity introduces Panorama: The Ebiquity Integrated Advertising Consultancy Framework