Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.
Ebiquity announces the appointment of Michelle Morgado as the new Managing Director for the UK and Ireland
Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).
Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).
Eight-point action plan designed to make marketing effectiveness a key driver of better business performance