Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency
Expert Insights from FirmDecisions. With global advertising spend reaching $1.631 trillion in 2023 and projected to grow by 7.7% in 2024 (PQMedia), the importance of rigorous contract compliance auditing has never been clearer. Our recent audits uncovered $1.8 billion in potential returns for advertisers, putting real money back in their pockets.
Paid Search: The Challenges in Cost, Control and Counsel
Paid search remains a crucial part of the advertising mix, expected to account for 28.6% of total global ad spend in 2024, or $276 billion (eMarketer). Yet, search is often one of the least scrutinised channels.
We need to talk about overfitting
In this latest edition of our blog The Wheelhouse, Group Director Nic Pietersma considers the issue of overfitting – building statistical models that contain too many variables. Spoiler alert: while this article is a little more technical and in-depth than usual, it is also practical and straightforward.
Balancing long-term and short-term
In this latest edition of our blog The Wheelhouse, Director Gavin Desir makes the case for building econometric models that balance both the long-term and short-term impact of marketing investment. He puts a particular emphasis on taking proper account of the long-term impact which many – particularly digital-first, attribution-based – models tend to overlook.
Enhancing Marketing Skills: WFA Knowledge Spotlights initiative
Knowledge Spotlights is a new series of courses by WFA aiming to enhance the skills of emerging marketing leaders, helping them thrive in the ever-changing digital landscape. Ebiquity, along with other founding partners, is proud to spearhead this initiative, focusing on establishing a robust foundation for better marketing in the rapidly evolving and influential Asia Pacific region.
Profit Ability 2: The killer slide that very nearly flew beneath the radar
Last month, Thinkbox – the marketing body for commercial TV in the UK – published the sequel to its ground-breaking Profit Ability analysis of the business case for advertising from 2017. Discover the key slide in the Profit Ability 2 report that almost went unnoticed.