The 2024 Recap: Ebiquity Transmit in Review
As we step into 2025, it’s clear that 2024 was a year of significant rapid shifts in the media landscape. From intensified regulatory pressures on major platforms to growing demand for brand responsibility, advertisers have faced no shortage of new challenges and opportunities. Below, we spotlight the key trends featured on Ebiquity Transmit in 2024 – and why they matter to you.
Demystifying AI in Media Planning and Buying
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
The Art of Great Creative: Celebrating 2024’s Standout Adverts
In this December edition of The Wheelhouse, Alexandra Voss, Effectiveness Director at Ebiquity, wraps up the year with a look back at some of 2024’s most memorable adverts. Drawing on insights from Ebiquity’s effectiveness expertise, this piece celebrates the art of great advertising and highlights what makes these standout creatives a recipe for success.
The Two Sides of Marketing Effectiveness
In this latest edition of The Wheelhouse, Client Partner Ben Maslen explores how brands can improve ROI through within-channel optimisation. Drawing on Thinkbox’s Profit Ability 2 study, he highlights practical steps to reduce inefficiencies within digital media and close the ROI gap. As digital channels now dominate media strategies, Maslen explains why fine-tuning investment within these channels is essential for sustainable growth.
2025 HFSS Advertising Ban: The Impact and Essential Strategies for UK Advertisers
In a statement released on 12th September, Public Health Minister Andrew Gwynne signalled the new Labour government’s intention to proceed with legislation introducing a 9pm watershed on TV advertising, and a total ban on online advertising for HFSS (High Fat Salt Sugar) foods and drinks. We cover the key details, impact and essential strategies from the 2025 HFSS Advertising Ban.
Is Combining Different Channels Efficient?
As brands aim to make their messaging stronger by combining different media channels, they must also be cautious of overexposure, which can lead to diminishing returns. This blog examines how to maximise impact while avoiding the pitfalls of over-saturating audiences.