Reimaging Agency Selection: Why is now a good time to go to pitch?
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies
Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.
Rigorous Performance-Related Fee management: the key to harmonious agency relationships
Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.
The 5 key challenges to overcome in Paid Search
With Search Ad spend hitting an astonishing $256.5 billion this year, we outline five key challenges that advertisers need to surmount in order to execute impactful and streamlined campaigns.
Ebiquity appoints Ruben Schreurs to the role of Chief Strategy Officer
Ebiquity Plc announces the appointment of Ruben Schreurs to the position of Chief Strategy Officer (CSO), effective immediately.